Remember how Polaroid film went out of production because it wasn't financially viable in the era of digital point and shoots? Remember how "The Impossible Project", a rag tag crew of Polaroid enthusiasts and former Polaroid employees, acquired the rights and means to produce Polaroid film by themselves? Remember how the project lived up to its name when it faced bankruptcy? Remember how people hoarded Polaroid Film like it was future currency?
Well if you remember any of those events and love the immediacy, unpredictably and charm of Polaroid film, this message from the The Impossible Project should make your day...
The Impossible Project inspires Polaroid to re-launch Instant Cameras
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee - The Summit Global Group - now can't resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid's comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
